About Your Franchise Success

Professional Franchise Advisors

Founded in 2012, by Josephine (Jo) Gonzalez, Your Franchise Success (YFS) is a franchise consulting company with expertise in franchise network development, strategic planning, operations, franchisee training, franchisor documentation, marketing/sales and best practices for early stage, emerging and established franchise brands.

While YFS first began by offering franchise candidate recruitment services, it quickly became apparent that many new and established brands needed help with operations, marketing and setting up an internal structure designed to effectively recruit, train and provide ongoing support to new franchisees. As a result, we brought together a team of professionals with vast experience in franchise operations, marketing, public relations, and real estate to work collaboratively with our candidate development team.

Today, YFS provides a full suite of individualized services unique to the franchisors’ size, objectives and resources. The YFS team is proud to have worked with some of the top ranked franchised brands in their categories, as well as some of the most exciting emerging businesses who have chosen franchising to scale their brand.

YFS prefers to work with engaging, forward thinking, creative, visionary brand leadership. We seek to partner with brands who are ready to take counsel, respect their franchisees , treat vendors as strategic partners and employees with dignity and respect.

Lead Generation Support

Without lead generation, the best built franchise system is like a fish out of water. It won’t survive for long. At YFS, we build strategies based on our clients’ candidate profile and create targeted messaging that resonates and ultimately nurtures and encourages the candidate to take action. We will assess any competitive brands in your category to ensure your brand is strategically positioned to clearly articulate and leverage your key differences and value.

Continuing with the fishing analogy, lead generation is a lot like fishing. The best fishermen and women are those who use different lures and fish where the fish are. For this reason once we understand the target audience, we use a multi-media approach that maximizes your lead generation marketing budget. Whether it’s digital ads, print, electronic, public relations, social media or tweeking your website, clients can expect customized treatment to find qualified candidates who will build your brand.

We keep the best catches and let the rest go. It’s the difference between quality and quantity

Lead Reporting

We believe our clients deserve accountability. YFS provides lead reporting to identify areas of success, make budget adjustments as well as address challenges in the process that may need improvement.   

Lead Management - A Mutual Evaluation Process

The YFS process is one where candidates know right up front what is required and expected of them in an approximate 4-6 week process. They will learn everything about the business and support systems in site selection, construction (if retail), operations, technology and marketing. They will talk to support staff and when possible, they will speak with franchisees. The way a franchise candidate goes through this process is a good indicator of how they will act as a franchisee. In the same way, franchise candidates get to know the people who will support them, learn more about the organization as well as the vision and values of the franchise system.

At the end of the process, once a checklist of items is completed and there is mutual agreement to continue forward, our candidates understand that they are going to be invited to a franchisor Meet the Team day for formal approval and signing agreements. The point of the mutual evaluation process is to determine whether the franchise opportunity is a good fit for both parties.

Lead management is an ongoing and continuous improvement process, always evolving to meet the ever changing environment and habits of franchise buyers.

Meet Our Team

Josephine (Jo) Gonzalez
Founder, Project Management Team Leader and Franchise Sales Specialist

Jo has over 30 years of franchise development experience in retail and service based franchise businesses. She has successfully built brands from the ground floor up and worked with mature brands to develop growth strategies. Jo is supported by a team of franchise industry professionals with expertise in operations, marketing, training, technology, franchise development and real estate. 

Before creating YFS, Professional Franchise Advisors she was a Principal of a home service franchise business, Dryer Vent Wizard and is a former co-owner of a franchised automotive detailing brand with her husband, Rick. She has been recognized and awarded on several occasions as a “Top Performer” among top tier franchise broker groups. She brings the credibility of being a former franchisee, equity partner and principal in a franchise company, former franchise broker and franchise development specialist representing numerous franchisors including All American Pet Resorts, Slice of the 80’s Totally Awesome Pizza, Tubby’s Steak and Cheese/Just Baked, Combat Ops Entertainment, Martinizing Dry Cleaning, Huntington Learning Centers, Hoodz, Zoup!, Pro-Martial Arts, Real Property Management, Molly Maid, Handy-Pro, Auto-Qual/Drive-N-Style, Hair Color Experts, Rooster’s Men’s Grooming Centers.

Skip Starr
Strategic Counsel and Execution of Brand Development

Utilizing an extensive background in brand development, advertising, creative direction and marketing strategy that spans more than 30 years, Skip has created consumer campaigns, special promotions, franchise development initiatives and new brand launches for national and in- ternational category leaders like All American Pet Resort, Molly Maid, Mr. Handyman, DUCTZ, HOODZ, HandyPro, Martinizing Dry Cleaners, ProTech Painters and Papa Romano’s Pizza.

Prior to joining YFS, Skip co-founded SC Brand Consultants in 2006, a brand consultancy specializing in working with franchise brands. His work spans a wide range of media, including creation of television, print and digital mediums. He has also been recognized by local and national marketing organizations for excellence in brand marketing and effectiveness.

Robert (Bob) Balthes
Director of Franchise Development and Operations Advisor

Robert Balthes is a former owner of FranNet Southwest Ontario where he made numerous placements with companies such as Tutor Doctor, Pi-Co Pizza, SuperCuts, Cookie Cutters Haircuts for Kids, Martinizing Dry Cleaning and WSI. Many of these transactions were multi-unit deals located across North America.

Robert is also a 20 year multi-unit franchisee with Tim Horton’s. The depth of his experiences allow him to provide operational counsel and support to clients in addition to franchise recruitment. During his franchise career with Tim Horton’s, he won several awards in the areas of sales achievements and operational excellence. Robert’s locations were in the top 1% of North American sales for numerous years and he served on the Tim Horton’s Franchisee Advisory Committee.

As a resident and former franchisee in Canada, Robert helps pave the way for clients seeking franchise development in Ontario and targeted markets in Canadian provinces.